So let me remind you, This is "the official dogma", Maximize welfare, by maximizing freedom Maximize individual freedom, by maximizing choice The one that we all take to be true, and It's all false, It is not true . There's no question that some choice is better than none. But it doesn't follow from that that more choice is better than some choice. There's some magical amount, I don't know what it is. I'm pretty confident that we have long since passed the point where options improve our welfare. Now, as a policy matter, I'm almost done. As a policy matter, the thing to think about is this, what enables all of this choice in industrial societies is material affluence. There are lots of places in the world, and we have heard about several of them, where their problem is not that they have too much choice. Their problem is they have too little. So the stuff I'm ta...