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The Paradox of Choice (6) - Get the decision right, if it's for all eternity - Prof. Barry Schwartz

  So paralysis is a consequence of having too many choices. And I think it makes the world look like this You really want to get the decision right if it's for all eternity , right? You don't want to pick the wrong mutual fund or wrong salad dressing.  So that's one effect, the second effect is that, even if we manage to overcome the paralysis and make a choice, we end up less satisfied with the result of the choice than we would be if we had fewer options to choose from.  And there are several reasons for this. One of them is that with a lot of different salad dressings to choose from. If you buy one and it's not perfect -- and you know what salad dressing is?  It's easy to imagine that you could've made a different choice that would've been better. And what happens is, this imagined alternative induces you to regret the decision you made, and this regret subtracts from the satisfaction you get out of the decision you made, even if it was a good decision. ...

Dr. Ryu Hasan - Stroke can change a person's personality and behavior

  We’ve long observed situations where, for example a doctor manages to save the life of a stroke patient. But afterward, the person may end up living as someone entirely different. People who suffer a stroke can become completely different individuals — their behavior also changes. Often, it’s the family who ends up complaining, saying things like, “This isn’t the same father we used to know.” But for a neurologist or neurosurgeon, that doesn’t matter much. What matters is that the person is still alive. Studying behavior falls under behavioral neuroscience. Neurosurgeons are closely connected to that field, but it’s not their main role. A neurosurgeon's job, when someone has a stroke, involves three main things: Life-saving measures – first and foremost, to keep the patient alive. Limitation of disability – to minimize long-term impairment. Rehabilitation – to help the patient return to their previous way of life. Those are the responsibilities of a neurosurgeon. Of course, psych...

Richard Feynman (5) - The key of modern science

  And So what I would like to do in this lecture is to briefly,  tell you The story of the discovery What some of the consequences are?  What the effect this discovery had on the history of science?  What kinds of mystery such a law?  Entails something about the refinements made by Einstein  And possibly the relation  to other laws of physics.  The history of the thing, briefly  is this:  that the ancients first  observed the way  the planets seemed to move  about in the sky.  And concluded that they all  along with the earth  went around the sun.  This discovery was later  made independently by Copernicus  after they had forgotten,  people had forgotten  that. It had already  been made.  Now the next question  that came up to study  was exactly  how do  they go around the sun  that is exactly  What kind  of motion: do they go  with t...

Prof. Myles Bassell (5) - Distribution before Advertising - AIDA (Attention, Interest, Desire, Action)

  So it's always better  to have distribution first.  B efore  you start spending $10, $15,  $20 million  on Advertising  to make people aware  of our product or services,  create interest and desire  and ultimately to take  action. A nd that model....... AIDA So what we do is, we try to get  people's attention, create interest,  develop desire, and ultimately  get them to take action.  But this is a cycle that has to occur.  Now in order to get  from attention to action  involves a significant amount  of marketing communication, a nd a significant investment. So we're spending millions  of dollars to  make that a reality.  So if they go there  and the product is not there,  that's a big problem.  So the first one is to  get people's attention. W hen we're advertising  is to get people's attention.  A nd that's why you see some of the ads,  t...

Dr. Muhammad Hasan Utsman (4) - Huruf Maushul, Alfiyyah Ibnu Malik bait 88

  Apa perbedaan antara isim maushul (kata sambung berupa isim) dan harf maushul (kata sambung berupa huruf)? Pertama: Harf maushul akan ditakwil bersama dengan fi'il (kata kerja) sesudahnya menjadi masdar (kata benda verbal) . Contohnya: "وَأَنْ تَصُومُوا" (dan bahwa kalian berpuasa) bisa ditakwil menjadi "صِيَامُكُمْ" (puasa kalian). "أَنْ تَقُومُوا" menjadi "قِيَامُكُمْ" (berdirinya kalian). "أَنْ تَفْهَمُوا" menjadi "فَهْمُكُمْ" (pemahaman kalian). Jadi, harf al maushul bisa digantikan dengan mashdar (kata benda yang berasal dari fi’il).  Namun, isim maushul tidak bisa ditakwil bersama fi’il sesudahnya menjadi masdar. Contohnya dalam ayat: "قَدْ سَمِعَ اللَّهُ قَوْلَ الَّتِي تُجَادِلُكَ" "Sungguh, Allah telah mendengar ucapan wanita yang membantahmu..." (58:1) Frasa "التي تجادلك" (yang membantahmu) tidak bisa diubah menjadi mashdar. Ini tidak diperbolehkan dalam t...

Dr. Muhammad Hasan Utsman (3) - Huruf Maushul, Alfiyyah Ibnu Malik bait 88

  Contoh Huruf kedua   "إِنَّ"  bersama isim dan khabarnya, semuanya di-ta’wil menjadi mashdar. Allah عز وجل berfirman:  "أَوَلَمْ يَكْفِهِمْ أَنَّا أَنْزَلْنَا ..." Di sini "إِنَّا" menunjukkan keagungan, dan khabarnya adalah jumlah fi'liyah (kalimat fi'il), semuanya di-ta’wil menjadi mashdar, sehingga maknanya menjadi: "Apakah belum cukup bagi mereka turunnya Al-Qur'an?" Jadi "أنَّ" di sini adalah huruf maushul kedua. Ini adalah saudara dari "إِنَّ" yang diikuti oleh isim dan khabarnya, semuanya di-ta’wil menjadi mashdar. Ini yang disebut sebagai huruf maushul, bukan isim maushul. Huruf ketiga. Huruf maushul ketiga adalah "كَيْ". Contoh:  "Aku datang ke Al-Azhar supaya aku belajar (كَيْ أَتَعَلَّمَ)". "أَتَعَلَّمَ" di sini adalah fi'il mudhari’ yang dinashabkan oleh "أن" yang tersembunyi setelah "كَيْ". Fi'il ini di-ta’wil menjadi mashdar yang majrur oleh ...

Dr Helen Fischer (1) - The brain, Romantic love, and Attachment

  I'm Dr Helen Fischer, I'm a Biological anthropologist and I study love. I've written six books that sell all over the world on romantic love. Where how it evolved what happens in the brain and why you fall in love with one person rather than another? I really had a wonderful childhood I grew up in a modern house a glass house right next to Philip Johnson's glass house in New Cananan Connecticut And it was thrilling We had a lot of land  We had big flood lights You could see the deer and the foxes and the woodchucks and the possums all around the house all the time I have an identical twin sister so I always had somebody to play with When did you first learn about sex? And my father and mother really believed  that sex was an important part of a partnership.  As a matter of fact when I was 18 my father gave me about 20 books on sex.  There was nothing puran in our household.  I never even saw him hold my hand. He was a an executive at  Time magazine. ...