Second, what economists call "opportunity costs". And you've made a big point this morning of talking about how much the way in which we value things depends on what we compare them to. Well, when there are lots of alternatives to consider, it's easy to imagine the attractive features of alternatives that you reject that make you less satisfied with the alternative that you've chosen. Here's an example. I can't stop thinking about those other available parking spaces on West 85th Street If you're not a New Yorker, I apologize. Here's what you're supposed to be thinking. Here's this couple on the Hamptons. Very expensive real estate. Gorgeous beach. Beautiful day. They have it all to themselves. What could be better? " Damn it, " this guy is thinking, " It's August, Everybody in my Manhattan neighborhood is away. I could be parking right in front of my building. " And he sp...